Whoever had the idea of presenting Amazon gift cards like this deserves a Christmas bonus. The presentation boxes are very well made and printed, while the cards themselves are gold-on-white. It really makes giving Amazon credit just that little bit more special. I prefer to give 'normal' gifts on Christmas Day, but if you literally have no idea what someone wants, these are a superb alternative. The two children I gave the cards to were delighted, as they could get something they really wanted, and lets face it, if you can't find something in the Amazon store, it probably does not exist. I also loved the fact that there are no markings on the card or box, that give away the card value. I have given gift cards in the past, placing them in decorated 'money envelopes'. But these official Amazon boxed cards are far more 'Christmassy'. They also saved me from having to spend days researching Barbie Dolls. You can guarantee I would have become a Barbie expert and still! bought the wrong one. If you are middle-aged like me, and think that there is only one Barbie, think again!