Customers who purchase a Fire Tablet can get 3 months of Kindle Unlimited for £0.00. After your purchase, you will receive an email with further information. Terms and conditions apply.

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We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Dispatches from
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Returns
Returnable within 30 days of receipt
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt
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Fire HD 10 tablet | 10.1", 1080p Full HD, 32 GB, Black - with Ads

4.6 out of 5 stars 19,475 ratings

This offer ends on April 11th at 9AM

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-31% £109.99
RRP: £159.99

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FREE Returns
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Fire HD 10
32 GB
with Ads
Black
The With Ads option (also known as Special Offers) displays sponsored screensavers on your device's lock screen and in sleep mode. Learn more

Enhance your purchase

  • Fast and responsive: powerful octa-core processor and 3 GB RAM. 50% more RAM than previous generation.
  • Up to 12-hour battery life and 32 or 64 GB of internal storage. Add up to 1 TB with microSD (sold separately).
  • Brighter display: vivid 10.1" 1080p full HD display is 10% brighter than previous generation, with more than 2 million pixels.
  • Enjoy your favourite apps like BBC iPlayer, Netflix, Now, Facebook, Instagram, TikTok and more through Amazon’s Appstore (Google Play not supported, subscription fees may apply).
  • Stay connected: download apps such as Zoom or ask Alexa to make video calls to friends and family.
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Brilliantly zippy

Brilliantly zippy

Bright, fast and responsive
Vibrant 10.1″ 1080p full HD display and powerful performance thanks to 3 GB of RAM and an octa-core processor.

Great for on the go
Enjoy up to 12 hours of reading, browsing the web over Wi-Fi, watching videos and listening to music from anywhere. Power back up via the USB-C (2.0) port. Amazon engineers Fire tablets to withstand everyday life. As measured in tumble tests, Fire HD 10 is 1.7 times more durable than the latest iPad 10.2. Screen made with strengthened aluminium silicate glass.

Ready for free time any time

Widescreen entertainment
Vivid full HD with more than 2 million pixels, immersive Dolby Atmos and a 10% brighter display make films, TV episodes, games, apps, ebooks and songs look and sound amazing.

Watch anywhere
Stream over Wi-Fi or download from Netflix, Prime Video, Disney+ and others. Listen via built-in speakers or connect using Bluetooth or the headphone jack.

Ready for free time any time

Get more done

Tackle that to-do list
Check your e-mail with Microsoft Outlook while browsing the web. Find recipes and then update your shopping list. Apps like OneNote and Notepad help you manage lists and reminders.

Stay up to speed
Connect with friends and family using Zoom, Skype and more. Keep up with the latest from social media apps like Twitter and all your favourite news sources.

Alexa is happy to help

Alexa is happy to help

Just ask
Alexa connects you to the information, entertainment and people who matter most—with just your voice. Ask to play videos and music, open apps, check the weather, access compatible smart home devices, make calls or send messages (UK residential and mobile numbers from the UK only), and more. Just say “Alexa” to get started, even when the tablet screen is on standby.

Your privacy is important
Alexa and Fire HD 10 are designed to protect your privacy. For example, you can view and delete your voice recordings or use the Alexa hands-free mode on/off toggle any time.

Screen time is now family time

Screen time is now family time

Discover Amazon Kids
Parents can create child profiles to limit screen time, set educational goals and manage content with easy-to-use parental controls.

Enjoy for free or subscribe to get more
Amazon Kids is free on every Fire tablet. Or subscribe to Amazon Kids+ to access thousands of child-friendly titles (available to customers in the UK only). Learn more about Amazon Kids+.

All fun, no distractions
On Amazon Kids+, children do not have access to social media or Alexa. All Amazon Kids+ content is advert-free.

Every day is an Earth Day

You don’t have to be an environmental scientist to make sustainable choices. We integrated sustainability in the design of this tablet. Here’s how:

Materials

Materials

28% post-consumer recycled plastics in tablet.

Packaging

Device Packaging

96% of this device’s packaging is made of wood-fibre-based materials from responsibly managed forests or recycled sources.

Energy Efficiency (Battery Powered Devices)

Energy Efficiency

This product was designed for improved energy efficiency, earning the ENERGY STAR certification. Enjoy this device with up to 12 hours of battery life.

Trade-In or Recycle

Part with Purpose

There may come a time when you want to trade in or recycle your device. Explore options with Amazon Second Chance.

Technical details

Fire HD 10 tablet